Duke Brothers

Tuesday, December 15, 2009

Recipes

It’s occurred to me that being a Realtor is a lot like sharing your best recipe at the holidays.

Let’s face it, when you bring a dish to a Christmas party and someone actually likes it and they ask you for the recipe, aren’t you a tad disappointed? In some ways, it’s your baby. You want to make sure you get credit for the pleasure of eating the dish.

In some ways, you feel like “if someone else tastes this dish outside of my circle of friends, I wish they would know that I am the source.”

Not unlike being a Realtor. Sometimes, when folks ask you for advice, especially as a veteran to a newbie, you might not want to share your intimate “secrets.” You might not want to give a really good piece of advice for fear that you won’t get credit for it. Or the client, for that matter.

Of course, one of the most valuable pieces of Realtor real estate (pun intended?) is your sphere of influence. Let’s face it- if you know a lot of people and they respect you, your SOI works itself. The older you are, the more folks you probably know. Young realtors may struggle with this but older realtors (even if they’ve entered the business late) may not.

Yes, I recognize that if you work things by the book and you touch expireds and you touch FSBOs and call your SOI regularly and possibly even cold call and take advantage of call time, you are likely to build your client base.

What does this have to do with bean dip and pumpkin pie? Karma.

Sharing your secrets won’t break you. And as long as you are honest and still “got game” you should have nothing to worry about. Pass it along to the next generation to carry on or possibly improve and your place in history should be secure. Don't be so egotistical that it's all about you. Whatever the market will bear, I say.

Happy Holidays everyone! I will be 38 tomorrow and still feeling like a kid. ;)

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